NCFA Launches All-New iChooseAdoption Campaign
May 11, 2013 – In honor of National Birthmother's Day, National Council For Adoption launched a brand new iChooseAdoption campaign, including a new website, social media campaign, public service announcements (PSAs), and a print campaign that includes distribution of posters to high schools across America.
When women face an unplanned pregnancy, they often turn to the internet in search of information that will help them determine the next steps to take. Given the broad range of information available on the internet, the iChooseAdoption campaign will give women reliable, accurate information so that they can understand the options available to them and make a fully informed decision.
In an age when information is at one’s fingertips through laptops, tablets, and smart phones, iChooseAdoption will reach expectant mothers through its redesigned website and social media outreach. Prospective birthmothers visiting the brand new website can watch the PSAs, as well as view personal video testimonials featuring birthmothers, adopted individuals, and adoptive parents, read adoption stories, search for adoption agencies in their area for counseling and support, and speak to someone about adoption through a toll-free number. Integrated social media functionality informs visitors about the option of adoption through Facebook, Twitter, YouTube, Pinterest, and Instagram. In addition, visitors will have the unique opportunity to share their own adoption story. Birthparents, adopted individuals, and adoptive parents can create their own videos and explain why they chose adoption and, more importantly, adopted children can express their gratitude for the heroic decision their birthparents made. Read more here and watch as Miranda shares why she chose adoption for her baby boy when she was just 15 years old.
We'd like to extend a special thanks to the following individuals, organizations, and companies who came together and gave their time, expertise, and financial resources to the iChooseAdoption project.
Aimee Simon Bloom
Brian and Elizabeth Boyle
Jim Davis and Jennifer Griffith of Davis & Partners
Focus on the Family
The GFC Foundation
Patti Callahan Henry
Ron Hill Imagery
LDS Family Services
Chanda and Brian Miller
New Rhythm Project
The William E. Simon Foundation
Kelly and Stan Williams
Tom and Debbie Velie
For 33 years, NCFA has been the authoritative voice for adoption. Our research and education programs have led the way in promoting sound, ethical adoption policies and practices that have enabled children to find nurturing, permanent families through adoption.
America's Christian Credit Union (ACCU) believes every child deserves a forever family. Their adoption loan program has helped place over 700 children in loving homes. In addition to adoption loans, ACCU provides effective banking solutions to individuals and ministries that empower them to reach their financial goals while expanding God's Kingdom. Click here to read more >>